Frequently Asked Questions

Morgan Marketing Agency is a full-service book marketing firm. We specialise in helping authors — debut and established — reach their target readers through strategic, creative, and data-driven campaigns. Our services include book launch strategy, social media marketing, media & PR outreach, Amazon optimization, podcast booking, author branding, ARC campaigns, copywriting, and bestseller campaigns.

We work across all genres including fiction, non-fiction, self-help, business, memoir, biography, children's, romance, thriller, mystery, fantasy, sci-fi, and more. Every campaign is tailored to the specific genre, audience, and market dynamics of your book.

Yes! We work with both self-published (indie) authors and traditionally published authors, as well as publishers and literary agencies. Strategies are always adapted to your publishing route and timeline.

Absolutely. We serve authors worldwide. Whether you're based in the US, UK, Africa, Australia, or anywhere else, we can build and execute campaigns that reach global English-speaking audiences and local markets. All consultations are handled remotely via video call and email.

Our full book launch campaigns typically include a 12-week strategic launch timeline, ARC distribution and outreach, pre-launch social media content and community building, press release writing and media distribution, Amazon and retailer setup and optimization, launch week promotions and deal placements, and post-launch momentum strategy.

Amazon optimization involves improving every element of your Amazon listing to maximise visibility and sales — researching and selecting effective keywords, choosing the right categories, writing a compelling description, setting up Amazon Ads (AMS), and implementing a review strategy. A well-optimised listing can dramatically improve your organic search ranking.

We maintain an extensive database of book-related and topic-specific podcasts across all genres. We research the best match for your book and audience, write personalised pitch emails on your behalf, handle all scheduling logistics, and prepare you with talking points. We only pitch shows that are currently active with meaningful audiences.

No ethical PR firm can guarantee specific placements — editorial decisions rest with the media outlets. What we guarantee is a high-quality, well-researched outreach strategy backed by 7+ years of media relationships. Our track record speaks for itself, and we'll always be transparent about what we can and cannot promise.

We offer three monthly retainer packages — Starter ($799/mo), Professional ($1,799/mo), and Bestseller ($3,499/mo) — each with a minimum 3-month commitment. Annual billing is available at a 20% discount. À la carte add-on services and custom project-based pricing are also available.

Never. The price on our pricing page is the price you pay for our services. Note that some campaigns may require a separate advertising budget (e.g. for Facebook Ads or Amazon Ads) paid directly to the platforms — we'll always disclose this upfront before starting.

Yes. If our standard packages don't fit your needs, contact us with details about your book, goals, and budget and we'll prepare a tailored proposal within 48 hours. You can also call us directly at +1 (203) 856-2258.

Ideally, reach out at least 3–6 months before your planned launch date. This gives us time to build pre-launch buzz, secure media coverage, recruit ARC readers, and establish your social media presence. We can also work with shorter timelines — just let us know your situation and we'll advise the best approach.

We handle the heavy lifting so you can focus on writing. However, the most successful campaigns have authors who are willing to show up authentically — sharing posts, doing podcast interviews, or engaging with readers. We'll guide you on what's needed and keep your involvement as streamlined as possible.

All clients receive regular performance reports covering social media growth, ad performance, Amazon ranking, media placements secured, and sales trends. Reporting frequency: monthly for Starter, bi-weekly for Professional, and weekly for Bestseller clients. We're always available via email between reports.

No one can ethically guarantee bestseller status — and you should be wary of any agency that claims otherwise. What we guarantee is a comprehensive, professional campaign with proven strategies, transparent reporting, and genuine dedication to your book's success. Our track record includes 40+ bestseller campaigns.

Some results — like increased social media following and Amazon ranking improvements — can appear within the first few weeks. Broader results like sustained sales growth and media coverage typically build over 2–3 months. This is why we recommend a minimum 3-month engagement: meaningful book marketing takes time and compounding effort to show its full effect.

No. If you're starting from scratch, we can help you set up optimised author profiles on the platforms most relevant to your genre and audience. We'll guide you through best practices and handle content creation from day one.

An author website is highly recommended but not strictly required to begin. For clients on our Professional and Bestseller plans, we advise on and assist with your website strategy as part of your author brand building.

Once onboarded, we'll ask for your manuscript or advance reader copy, book cover, author photo and bio, launch date and retailer links, access to any existing social media accounts, and your goals, target audience, and any existing marketing materials.