Insights & Expertise

The Author's Marketing Journal

Expert tips, industry insights, and proven strategies to help you market your book like a professional.

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Book Launch February 28, 2026 · 8 min read

The 12-Week Book Launch Blueprint: How to Build Buzz Before Your Release Day

Most book launches fail not because the book is bad, but because the marketing started too late. In this comprehensive guide, we break down the exact 12-week timeline we use for every major launch — from building your ARC team in week one to executing the final sales push in week twelve. This is the blueprint behind over 40 bestseller campaigns for our clients.

MM
Morgan Marketing Team
Book Marketing Strategists
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